Nexen Tire America Inc. has kicked off its 2021 U.S. motorsports program, which includes Formula Drift, King of the Hammers, the Ultra4 Racing series, Championship Off-Road Racing and the Pikes Peak International Hill Climb.
Hankook Tire America Corp. will continue its multi-year partnership with Major League Baseball (MLB.) The deal gives Hankook marketing rights during both MLB All-Star Week and the MLB postseason, through the culmination of the World Series.
Pirelli & Cie SpA will continue to serve as the exclusive tire supplier to Formula 1 in an agreement that will "extend our presence at the pinnacle of world motorsport until 2024," says Marco Tronchetti Provera, Pirelli's executive vice chairman and CEO.
Hercules Tire & Rubber Co. will serve as the title sponsor of a virtual 5K held in conjunction with the Big South Conference. The race will raise funds for youth athletic programs throughout the Southeast.