Balkrishna Industries Ltd. (BKT) and one of its Canadian distribution partners, OK Tire, will be the named sponsors of Curling Canada's 2021 men's championship.

Tire Group International's Cosmo brand is partnering with the Palm Beach International Raceway (PBIR) in Jupiter, Fla., as the official sponsor of the Cosmo Tires Autocross Track.

Yokohama Tire Corp. will be the title sponsor and exclusive tire provider of the Yokohama Tire Jeepspeed Race Series, which is a class within the Best in the Desert racing series.

Sullivan Tire and Auto Service has added another local athlete to its list of marketing partners: Boston Bruins forward Charlie Coyle.

Yokohama Tire Corp. will be the title sponsor and exclusive tire provider for the Yokohama Drivers Cup USA, an eight-race series featuring Ferraris and Porsches.

Hercules Tire & Rubber Co. will serve as the title sponsor of a virtual 5K held in conjunction with the Big South Conference. The race will raise funds for youth athletic programs throughout the Southeast.

Hankook Tire America Corp. will be the presenting sponsor of the 2020 American League and National League Wild Card Series.

Maxxis International has finalized a two-year deal to sponsor the New York Yankees.

Nexen Tire has renewed its partnership with Manchester City Football Club. Nexen has supported the United Kingdom-based franchise since 2015.