CEAT Specialty Tires will be the official ag tire sponsor of the World Champions Rodeo Alliance, which produces major rodeo events across the United States, for the next three years.
Nexen Tire America Inc. recently congratulated U.K.-based Manchester City Football Club on its 2020/21 Premier League championship win. Nexen has been a Man City partner since 2015.
Nexen Tire America Inc. has kicked off its 2021 U.S. motorsports program, which includes Formula Drift, King of the Hammers, the Ultra4 Racing series, Championship Off-Road Racing and the Pikes Peak International Hill Climb.
Yokohama Tire Corp. is returning to Baja as the title sponsor of the Yokohama National Off-Road Racing Association (NORRA) Mexican 100 for the fifth year in a row.
Hankook Tire America Corp. will continue its multi-year partnership with Major League Baseball (MLB.) The deal gives Hankook marketing rights during both MLB All-Star Week and the MLB postseason, through the culmination of the World Series.
Sumitomo Rubber North America's Falken brand is aiming to reach more outdoor enthusiasts as an advertising partner with Outside TV and www.outsideonline.com.
Point S Canada stores will be rewarded with extra visibility as the retailer becomes a partner of the Montreal Canadiens ice hockey team for the 2021 spring season.
Pirelli & Cie SpA will continue to serve as the exclusive tire supplier to Formula 1 in an agreement that will "extend our presence at the pinnacle of world motorsport until 2024," says Marco Tronchetti Provera, Pirelli's executive vice chairman and CEO.
Nexen Tire America Inc. and U.K.-based soccer franchise Manchester City have announced a new, virtual fitness challenge that includes a free, virtual race that starts on April 22.
Hercules Tire & Rubber Co. is building on its sports marketing portfolio with additional college basketball sponsorships in 2021, including a contest for the ultimate fanatic.
Balkrishna Industries Ltd. (BKT) and one of its Canadian distribution partners, OK Tire, will be the named sponsors of Curling Canada's 2021 men's championship.
Tire Group International's Cosmo brand is partnering with the Palm Beach International Raceway (PBIR) in Jupiter, Fla., as the official sponsor of the Cosmo Tires Autocross Track.
Yokohama Tire Corp. will be the title sponsor and exclusive tire provider of the Yokohama Tire Jeepspeed Race Series, which is a class within the Best in the Desert racing series.
Yokohama Tire Corp. will be the title sponsor and exclusive tire provider for the Yokohama Drivers Cup USA, an eight-race series featuring Ferraris and Porsches.
Hercules Tire & Rubber Co. will serve as the title sponsor of a virtual 5K held in conjunction with the Big South Conference. The race will raise funds for youth athletic programs throughout the Southeast.
