“We’re on the cusp of some neat things that we are excited about,” says Andrew Hoit, Tireco Inc.’s vice president of sales and marketing. That includes the company's first minimum advertised price (MAP) policy and an associate dealer program - both of which will debut in 2022.
The new Milestar Weatherguard AS710 Sport all-season tire represents a significant milestone for Tireco Inc. The product, which was introduced in March, is the company's first tire that's made in the United States.
Has the winter tire market been hurt by the growing all-weather segment and four-wheel-drive capabilities of crossover and sport utility vehicles? Not at all, say tire manufacturers, marketers and distributors.