While it’s sometimes true that “What happens in Vegas, stays in Vegas,” what happens in California doesn’t always stay in California - especially when it comes to fuel efficiency requirements for tires. A potential fuel efficiency mandate in "The Golden State" could have far-reaching impact.
The Hercules Terra Trac AT line has been extended to include two new products: the Terra Trac AT X-Journey, which addresses the growing CUV segment, and the Terra Trac AT X-Venture, which targets SUVs and light trucks.
Pietro Berardi, CEO of Pirelli Tire North America Inc., says Pirelli dealers "will continue to see an increase" in business thanks to the company's click-to-buy platform, which was introduced earlier this year.
Sailun Group Co. Ltd. has formed Sailun Tire Americas, its dedicated North American division. The unit "represents the company’s growth and focus of its sales and marketing efforts on North American-specific brands, products and services."