Nokian Tyres plc has expanded its Hakkapeliitta winter tire line with the introduction of the Hakkapeliitta 10 for passenger cars and the Hakkapeliitta 10 SUV for sport utility vehicles and crossovers.
Apollo Vredestein has rebranded its Snowtrac winter tire line as Wintrac. According to Vredestein officials, the new Wintrac "is even more suitable for current North American winters, as it will have improved performance in all types of wet conditions, while continuing to drive superbly on snow.”
Has the winter tire market been hurt by the growing all-weather segment and four-wheel-drive capabilities of crossover and sport utility vehicles? Not at all, say tire manufacturers, marketers and distributors.
True or false: A tire with the 3-Peak Mountain Snowflake symbol stamped on the sidewall is always a winter tire. The answer is false: A winter tire must be branded with the symbol, but that alone doesn’t make it a winter tire.
In the last three years the economy has dealt Northwest Tire Inc. a pretty tough hand. Oil prices fell. The Canadian exchange rate tumbled, and farm commodity prices dropped. Yet the 41-year-old tire dealership is thriving, expanding its footprint with new stores and adding locations in existing markets
Performance winter tires are the ideal choice for some, but not every, winter tire buyer. Tire Rack's Woody Rogers outlined the differences between performance winter tires and studless ice and snow tires for Modern Tire Dealer.