Articles Tagged with ''Counter Intelligence''

Simple Truths in Retailing that Never Change

Simple Truths in Retailing that Never Change

Have you ever read something that just hit you like a ton of bricks because its truth and potential impact were immediately understood? When I run across material like this, I save it. When I refer to it later, I’m often amazed that the truth is more relevant now than when I first read it.
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Building Trust Through Engagement Skills

Building Trust Through Engagement Skills

You can buy advertising, but you can’t buy trust. I’m an outgoing person. I like to engage people in a wide variety of ways, mostly individually or in smaller groups because I like understanding what people are really saying. I take responsibility seriously. I often feel the weight and responsibility that is inherent in certain situations.
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Assume the Sale! Put Customers in a Buying Mood

Assume the Sale! Put Customers in a Buying Mood

Customers can be confusing. I don’t like to be confused, so I’m a little pushy. I want to know what a customer is thinking. I like to assume the sale. I assume from the start that my chances of making any sale are great right from the get-go. I know that this attitude has won a lot of sales for me over the years, and it continues to do so.
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How Do You Sell Tires to Friends?

How Do You Sell Tires to Friends?

We all have customers who are friends, probably many; however, we can’t trade on relationships alone, we must be better than that. If the customer standing in your store is a friend, don’t be offended if he or she has used their smartphone to do a little pre-shopping before they stopped in.
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Beware of Routine Dullness: Invest $25 and a Little Time in You and Your Career

Beware of Routine Dullness: Invest $25 and a Little Time in You and Your Career

It’s amazing what you can forget. I wouldn’t consider myself a big reader, but I do read a lot. In remodeling my work/writing studio earlier this year, I rearranged all my books, hardbacks and paperbacks, hundreds of them. Putting my hands on every book I’ve read in the last 20-plus years, I couldn’t help but sit and glance through a few. It’s amazing what you can forget and how fast you can remember.
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Women Buy Tires, Too -- They Have the Numbers, the Influence and the Shopping Skills

Women Buy Tires, Too -- They Have the Numbers, the Influence and the Shopping Skills

Over the last few years, I’ve subscribed to a variety of blogs and company emails that provide a lot of marketing research on a weekly basis. The hot topic these days is the millennial generation. It’s interesting that much of the current research indicates that the millennial’s buying habits and preferences are migrating to mirror that of the Baby Boomers.
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