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MTD Exclusive: CEO Berardi Outlines Pirelli's Plans for North America

Pietro Berardi is no stranger to the automotive aftermarket, having held senior leadership positions in the Nissan-Renault-Mitsubishi alliance and FCA Group. Seven months into his role as CEO of Pirelli Tire North America Inc. (PTNA), Berardi also has become an expert on the North American tire industry. In this MTD exclusive, Berardi - who has been tasked with strengthening Pirelli's presence in North America - discusses the company's product strategy, its participation in the future mobility ecosystem, his take on the market as 2020 winds down and other topics.


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