Today, your salespeople and technicians must be trained to educate the customer and build trust quickly. Why? Because most of the time, difficult customers are created by you and/or your people. And you may not even realize it.
There will be 3.6 million high school graduates in the United States this year. We don’t need them all. But we do need thousands of them as automotive technicians. The questions are where do we need them, how do we recruit them and how do we train them?
In their 1964 hit, The Beatles sang about “Eight days a week.” For
the last several years, Dale Donovan, the owner of Donovan’s
Auto & Tire Center in Cincinnati, Ohio, has been singing the
praises of being open five days a week.