The pressure you may be feeling because of the wage and hour disruption occurring now is understandable. But this is another example of how disruption can be turned into opportunity. 

According to Roland Berger’s most recent Automotive Disruption Radar Survey, 50% of U.S. consumers who don’t currently own electric vehicles (EVs) would consider an EV for their next purchase. 

The digital revolution has fundamentally changed how we shop for products, the way we communicate and other aspects of our everyday lives.

In the tire and auto service industry, profit margins are relatively small and business is still highly driven by on-demand services. That means one day can be busy and the next day can be slow. 

Today, your salespeople and technicians must be trained to educate the customer and build trust quickly. Why? Because most of the time, difficult customers are created by you and/or your people. And you may not even realize it. 

There will be 3.6 million high school graduates in the United States this year. We don’t need them all. But we do need thousands of them as automotive technicians. The questions are where do we need them, how do we recruit them and how do we train them?  

In their 1964 hit, The Beatles sang about “Eight days a week.” For the last several years, Dale Donovan, the owner of Donovan’s Auto & Tire Center in Cincinnati, Ohio, has been singing the praises of being open five days a week.

Nothing happens without the oversight of your service manager, who can make or break a customer experience and both your short-term and long-term profitability.

There’s nothing more important to any relationship than promises. On a daily basis, your customers learn what to expect from your organization and its brand through the promises you make and keep.