TBC Corp. is celebrating 65 years of the Midas brand this year and says just as its founder built a business responding to the market's needs in 1956, the brand continues to do the same in 2021.

Nokian Tyres is inviting drivers to share how they’re helping protect the environment in a social media campaign called Green Energy. 

One of the most powerful marketing tools for your tire dealership isn’t some fancy new digital ad or geotargeted social media campaign, although I’m a big advocate of digital advertising tools like these. It’s good, old-fashioned word of mouth. 

Ultium Cells LLC, a joint venture of LG Energy Solution and General Motors, will invest $2.3 billion in building its second battery cell manufacturing plant in the United States.

Erik Olsen will step down as president and CEO of TBC Corp. on June 30. He will be replaced by Michelin executive Laurent Bourrut.

The state of Washington has passed a law establishing a 2030 target for phasing out the sale of gas-powered vehicles. It sets the most aggressive state goal in the U.S. for moving to an all-electric future and puts Washington five years ahead of California's 2035 target.

"The Coopers are ready to rock," declares Cooper Tire & Rubber Co., which is partnering with rocker Alice Cooper on Driven to Perform, a nationwide garage band contest.

Tire industry analyst and MTD columnist John Healy tracks Goodyear Tire & Rubber Co. and Cooper Tire & Rubber Co. very closely. In this MTD exclusive, Healy offers more thoughts about what Cooper’s brands bring to Goodyear, what will happen to Cooper after Goodyear completes its acquisition and more.