For Grand Tire Pros in Moab, Utah, it used to be that the entire sales year revolved around a single event: the Easter Jeep Safari, a nine-day, off-roading bonanza that attracts tens of thousands of people to this remote desert town and the breathtaking national parks that surround it.

Nokian Tyres Inc. started 2021 by setting a sales record and the company is banking on its newest winter tire, the Hakkapeliitta 10, to cap the success as the seasons change once again.

Fountain Tire is rolling out a mobile tire service to respond to growing consumer demand for convenient service along with greater opportunities in the e-commerce space.

Continental AG has decided to separate its Tires and ContiTech units, which have been grouped together within the company's Rubber Technologies division.

Experienced, key people are worth their weight in gold and tire dealers need to do all they can to keep them.