Featured Stories

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What Happened to Sears Auto Centers?

Two Former Sears Executives Look Back on Chain’s Decline

Michael McGregor says he always thought Sears Auto Centers had great, untapped potential. But he wanted an insider's view of what happened to the chain, so he asked a couple of former Sears executives who were there.

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How to Deal with Difficult Customers

Proven Techniques For Making Customers Feel Served - Not Sold

Today, your salespeople and technicians must be trained to educate the customer and build trust quickly. Why? Because most of the time, difficult customers are created by you and/or your people. And you may not even realize it. 

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