Access to vehicle data is still a primary concern within the industry. Several vehicle manufacturers have limited or wholly barred access to their vehicle data by aftermarket professionals.
Do you know your marketing budget’s Return on Investment (ROI)? And is it money well spent? For many the answer might be no. You have a shop to run and it’s easy for marketing to be put on the back burner, but you could be missing out on major benefits. But by working with a trusted partner like Valvoline, there is a lot to gain.
Josh Drown, ag tire expert and regional sales associate for BKT, discusses the differences between bias and radial harvester tires, when to recommend a bias tire or a radial tire, the benefits of IF and VF technology and more.
In the age of the internet, marketing your business looks wildly different than it did 20 years ago. People are no longer flipping through the phonebook or relying on ads to find a shop. Nowadays when a customer needs their vehicle fixed they head online, and your objective as a business is to make yourself as easy to find as possible
With the BNPL (Buy Now Pay Later) movement in full-swing, many industries have already adopted flexible payment options. This includes text-to-pay with online portal options for their customers. In the automotive repair industry, this has not been the case. However, customer demands would suggest that this should be capitalized on.
There are a variety of ways to approach sales, and while many have varying degrees of success, there are some that can do major damage to your bottom line. While it’s easy to focus on how a selling strategy can boost revenue, many shops overlook that sales tactics also affect customer loyalty.
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