Bob Ulrich

Editor

Bob Ulrich was named Modern Tire Dealer editor in August 2000. He joined the magazine in 1985 as assistant editor, and has been responsible for gathering statistical information for MTD's "Facts Issue" since 1993. He has won numerous awards for editorial and feature writing, including five gold medals from the International Automotive Media Association. Bob earned a B.A. in English literature from Ohio Northern University and has a law degree from the University of Akron.

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Article

Autonomous Vehicles: Niche vs. Mainstream

Autonomous vehicles are a hotbed subject in our industry, as they should be. They potentially affect everyone, even non-drivers, and certainly tire dealers. To some, it is just the next step in the evolution of transportation.

Article

R/T Tires: New Category, Not Marketing Hype

Is the alphabet soup known appropriately as the LT tire market big enough for another letter? Until recently, there were only three types of LT-sized tires: H/T for highway-terrain, A/T for all-terrain and M/T for mud-terrain.

Blog Post

How the Innovative Roll By Goodyear Pilot Program Works

Roll by Goodyear is an interesting concept. The pilot program, which is up and running in the Washington, D.C., metropolitan area, is described by Goodyear Tire & Rubber Co. as "a completely new tire shopping and installation experience." And I would say it is.

News

Uniroyal Wants to Save Tigers in the Wild

Three years ago, Uniroyal dealers told Michelin North America Inc. the Uniroyal brand needed to be strengthened and refreshed. Based on the feedback, Michelin started a series of initiatives that have come to fruition this year.

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