Bob Ulrich

Editor

Bob Ulrich was named Modern Tire Dealer editor in August 2000. He joined the magazine in 1985 as assistant editor, and has been responsible for gathering statistical information for MTD's "Facts Issue" since 1993. He has won numerous awards for editorial and feature writing, including five gold medals from the International Automotive Media Association. Bob earned a B.A. in English literature from Ohio Northern University and has a law degree from the University of Akron.

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Blog Post

How Tire Pricing Has Changed in 16 Years

I was going through my files at home the other day and ran across a Toledo newspaper article from June 29, 2003. The article isn't important; on the back of it, however, was an ad for Michel Tires Plus.

Article

How Low Can a Tire Profile Go?

Ultra-low aspect ratios could be feasible, but then that changes section widths. They'd have to be much wider, and would need more flex. That leads to changes in wheel wells. (You can see where this is going.)

Blog Post

Autonomous Vehicles Gain Momentum

It seems autonomous vehicles continue to pique the interest of journalists everywhere, and that includes me. I have gone on record as saying they won't take over our highways anytime soon because there are too many obstacles to overcome first.

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