Bob Ulrich

Editor

Bob Ulrich was named Modern Tire Dealer editor in August 2000. He joined the magazine in 1985 as assistant editor, and has been responsible for gathering statistical information for MTD's "Facts Issue" since 1993. He has won numerous awards for editorial and feature writing, including five gold medals from the International Automotive Media Association. Bob earned a B.A. in English literature from Ohio Northern University and has a law degree from the University of Akron.

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News

Myers Tire Supply Devises a Distribution Transformation Plan

On March 18, 2019, Myers Industries Inc. officially committed to restructuring its distribution segment. In an 8K filing with the U.S. Securities and Exchange Commission, Myers said the transformation initiatives “are intended to increase sales force effectiveness, reduce costs, and improve contribution margins.”

Article

Wheel Offset Basics

A car’s chassis is more than the sum of its parts. Everything from the shock absorber’s top bushing right down to the tire contact patch is designed to work together as one complete system.

Article

The Biggest Trend in Retailing: Mobile Tire Service

I find it hard to believe that as the network of independent tire dealers started to develop in the early 1900s, not one of them offered mobile tire service. So pinpointing its creation is – hey, I’m not afraid to say it -- impossible.

Article

The Evolution of Winter Tires

True or false: A tire with the 3-Peak Mountain Snowflake symbol stamped on the sidewall is always a winter tire. The answer is false: A winter tire must be branded with the symbol, but that alone doesn’t make it a winter tire.

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