Bob Ulrich

Editor

Bob Ulrich was named Modern Tire Dealer editor in August 2000. He joined the magazine in 1985 as assistant editor, and has been responsible for gathering statistical information for MTD's "Facts Issue" since 1993. He has won numerous awards for editorial and feature writing, including five gold medals from the International Automotive Media Association. Bob earned a B.A. in English literature from Ohio Northern University and has a law degree from the University of Akron.

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Article

100 (or More!) Years Selling Tires

Is it possible to stay in the tire business for 100 years? Nearly two dozen independent tire dealerships have overcome the challenges of change to grow for a century or more.

Blog Post

How Tire Pricing Has Changed in 16 Years

I was going through my files at home the other day and ran across a Toledo newspaper article from June 29, 2003. The article isn't important; on the back of it, however, was an ad for Michel Tires Plus.

Article

How Low Can a Tire Profile Go?

Ultra-low aspect ratios could be feasible, but then that changes section widths. They'd have to be much wider, and would need more flex. That leads to changes in wheel wells. (You can see where this is going.)

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