Joy Kopcha

Senior Editor & Digital Projects Editor

After more than a dozen years working as a newspaper reporter in Kansas, Indiana, and Pennsylvania, Joy Kopcha joined Modern Tire Dealer as senior editor in 2014. She has covered murder trials, a prison riot and more city council, county commission, and school board meetings than she cares to remember.

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Article

The Power of Car Care Clinics

What if there was a proven, low-cost tool available to bring new customers in the door of your tire dealership? In addition to more traffic, it promises online benefits, too, as customers typically respond by posting positive online reviews. And since an estimated 5% of independent tire dealers are doing it, it’s likely you can claim the advantage before the competitor across town figures it out.

Article

One Dealer’s Search for Technicians

One day, Rob Slagle is pitching the automotive trade to kindergarten students during a school job fair. A few months later, his tire dealership is the first in the country to partner in a program that assigns post-secondary students to workplaces for hands-on training.

News

Monro Is Trying to Beat the Winter Weather Blues

Though Monro Inc. leaders told investors many times they didn’t want to talk about the weather, the company’s latest quarterly results are undeniably affected by a snowfall shortage. The good news is, Monro has a plan to beat Mother Nature.

News

A New Generation of Burt Brothers Takes Over

After more than a quarter of a century, and growth from a single location into a dozen stores in their home state of Utah, Wendel Burt and Ron Burt have turned over leadership of their tire dealership to another generation of Burt brothers.

Article

U.S. Plant is a Nokian Milestone

Nokian Tyres plc has taken a big step forward in fulfilling its goal of doubling sales in North America with the opening of its consumer tire plant in Dayton, Tenn.

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