Joy Kopcha

Senior Editor & Digital Projects Editor

After more than a dozen years working as a newspaper reporter in Kansas, Indiana, and Pennsylvania, Joy Kopcha joined Modern Tire Dealer as senior editor in 2014. She has covered murder trials, a prison riot and more city council, county commission, and school board meetings than she cares to remember.

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Article

Lessons Learned From a Lousy Review

With 450 employees and 57 stores, John Quirk is realistic that things can and will go wrong. “We work on over 30,000 cars a month. You’re going to make a mistake. When it happens, get the customer a rental car, put our best technician on it and fix the frickin’ thing as fast as you can.”

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Finding the Potential in Green Tires

Dandelions. Orange oil. Soybean oil. Guayule. With each new experiment in the building process, it’s clear tire makers are in the hunt for sustainable substitutes for rubber compounding materials in the tire manufacturing process.

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Northwest Tire Invests in Commercial Tires for the Future

In the last three years the economy has dealt Northwest Tire Inc. a pretty tough hand. Oil prices fell. The Canadian exchange rate tumbled, and farm commodity prices dropped. Yet the 41-year-old tire dealership is thriving, expanding its footprint with new stores and adding locations in existing markets

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