Jeff Morgan

Jeff Morgan

Tire industry veteran Jeff Morgan is the executive director of TEN (Training and Education Network.) He can be reached at jeff.morgan@20dsp.com or (651) 846-9871. For more, see www.mtdten.com

ARTICLES

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Are You Listening to Your P&L?

How to Use This Statement to Uncover Hidden Opportunities

Your dealership's P&L statement is the most important report in your business. But just looking at your P&L regularly is not enough. You have to learn to speak its “language.” 


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Morgan

How to Leverage Events to Attract New Customers

All of us are looking for ways to generate new business. There are two basic ways to accomplish this: do more with the customers that you have or increase the number of customers you serve. While both are effective, one is much more limiting. The greatest gain comes in finding ways to bring in more customers.


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Morgan

Waves of Change Come Fast: Stay On Top of Them

In our industry, we are faced with technological changes in nearly every aspect of what we do. Automotive systems are evolving and changing. How we interact with our customers is evolving and changing. It is important to recognize these changes and act upon them at the right time in order to keep our businesses thriving.  


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ATD

What Does Your Brand Stand For? How to Drive Consumer Opinion

Let’s be honest - a few of you read the headline of this article and thought I was referring to one of the many tire brands that you sell. This is certainly not unexpected, considering our industry and the various tire brands that are out there. However, there is one brand that means more to your business than any other. It is built and tested everyday, but not inside a manufacturing plant. 


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DSP car

How to Leverage Inspections to Drive More Business

 

How well does the average consumer know the needs of his or her vehicle? Years ago, before many readers here can remember, when you brought your car into a gas station for a fill-up, someone came out to not only pump your gas, but also check your oil and your tires’ pressure levels. And you were kept informed on your vehicle’s condition.  


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