Jeff Morgan

Jeff Morgan

Tire industry veteran Jeff Morgan is the executive director of Dealer Strategic Planning, the DSP Group. He can be reached at jeff.morgan@20dsp.com or (651) 846-9871. For more, see www.20DSP.com.

ARTICLES

ATD

What Does Your Brand Stand For? How to Drive Consumer Opinion

Let’s be honest - a few of you read the headline of this article and thought I was referring to one of the many tire brands that you sell. This is certainly not unexpected, considering our industry and the various tire brands that are out there. However, there is one brand that means more to your business than any other. It is built and tested everyday, but not inside a manufacturing plant. 


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DSP car

How to Leverage Inspections to Drive More Business

 

How well does the average consumer know the needs of his or her vehicle? Years ago, before many readers here can remember, when you brought your car into a gas station for a fill-up, someone came out to not only pump your gas, but also check your oil and your tires’ pressure levels. And you were kept informed on your vehicle’s condition.  


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