It’s the start of a new year. That means new beginnings, new strategies and a renewed passion to succeed. Are you ready to build a customer-centric culture at your dealership? Jeff Morgan tells you how in this MTD exclusive.
Wow! What a year 2020 has been. Talk about a roller-coaster! The year started out like any other, with great expectations. We started hearing rumbling about some virus, but didn’t really pay much attention, at first.
Fall is in full swing. With the way 2020 has been, even that seemed in question at times. However, we have managed to reach another change of season. And with it, business for many tire dealers will change, as well.
How well does the average consumer know the needs of his or her vehicle? Years ago, before many readers here can remember, when you brought your car into a gas station for a fill-up, someone came out to not only pump your gas, but also check your oil and your tires’ pressure levels. And you were kept informed on your vehicle’s condition.
Who typically sees more cars in your shop on a typical day: a master mechanic or a lube/tire tech? I’m sure you recognized that it’s your lube or tire tech. Now, think of the impact on your business when this person is performing at a high and consistent level.
As a business owner, you understand the importance of managing and protecting your tangible assets, such as property, inventory, equipment and employees. But what about the assets that lack a tangible cost or value?