Let’s be honest - a few of you read the headline of this article and thought I was referring to one of the many tire brands that you sell. This is certainly not unexpected, considering our industry and the various tire brands that are out there. However, there is one brand that means more to your business than any other. It is built and tested everyday, but not inside a manufacturing plant.
This is the time of year when your dealership is ramping upward and into the spring selling season. As such, if you were not already looking to add staffing, you may be now. Here's how to attract and land those "big fish" who will help move your business forward.
"If the pandemic has taught us anything, it is to expect the unexpected," says Jeff Morgan. "Having plans in place for every possible calamity prepares you and your business to 'weather the storm.'" In this MTD exclusive, Morgan tells you how to get ahead of potential crisis situations - and how to manage those that do occur.
You sell tires and automotive service, but you're really in the people business. And because of that, you cannot leave it to chance that everyone within your business will be providing customers with an exceptional experience. You need to plan for how you and your team will do it.
Wow! What a year 2020 has been. Talk about a roller-coaster! The year started out like any other, with great expectations. We started hearing rumbling about some virus, but didn’t really pay much attention, at first.
Fall is in full swing. With the way 2020 has been, even that seemed in question at times. However, we have managed to reach another change of season. And with it, business for many tire dealers will change, as well.
How well does the average consumer know the needs of his or her vehicle? Years ago, before many readers here can remember, when you brought your car into a gas station for a fill-up, someone came out to not only pump your gas, but also check your oil and your tires’ pressure levels. And you were kept informed on your vehicle’s condition.
Who typically sees more cars in your shop on a typical day: a master mechanic or a lube/tire tech? I’m sure you recognized that it’s your lube or tire tech. Now, think of the impact on your business when this person is performing at a high and consistent level.
As a business owner, you understand the importance of managing and protecting your tangible assets, such as property, inventory, equipment and employees. But what about the assets that lack a tangible cost or value?