Bob Ulrich was named Modern Tire Dealer editor in August 2000. He joined the magazine in 1985 as assistant editor, and has been responsible for gathering statistical information for MTD's "Facts Issue" since 1993. He has won numerous awards for editorial and feature writing, including five gold medals from the International Automotive Media Association. Bob earned a B.A. in English literature from Ohio Northern University and has a law degree from the University of Akron.
Brand loyalty, which among auto owners is very great, is very weak in the tire field. Only 30% of the respondents bought the same make of tires they owned last.” Those statements are very telling, and clearly emphasize just how influential tire dealers are.