Today, your salespeople and technicians must be trained to educate the customer and build trust quickly. Why? Because most of the time, difficult customers are created by you and/or your people. And you may not even realize it. 

Do you think your sales team is firing on all cylinders? Mike Townsend visited 70 stores as part of a secret shopper exercise and he says in those visits not a single employee asked him to buy anything. He offers tips to help your team close the sales gap.

Why is delivering good, old-fashioned customer service not enough in today's hyper-competitive market? How can you "make the switch" to providing a repeatable, superior customer experience instead? Check out this article from MTD's Tire Dealer Survival Guide for more information.

Now more than ever, you need to know if you and your salespeople are “order takers” or “sales makers.” This can be very difficult to tell based on sales and/or profit margin at your store - or virtually any store. 

“What is the biggest challenge you are facing in 2019?” Most sum it up this way: “People.” We've got five tips to help you find, hire, train and retain employees.