In the age of the internet, marketing your business looks wildly different than it did 20 years ago. People are no longer flipping through the phonebook or relying on ads to find a shop. Nowadays when a customer needs their vehicle fixed they head online, and your objective as a business is to make yourself as easy to find as possible

With the BNPL (Buy Now Pay Later) movement in full-swing, many industries have already adopted flexible payment options.  This includes text-to-pay with online portal options for their customers. In the automotive repair industry, this has not been the case.  However, customer demands would suggest that this should be capitalized on.  

There are a variety of ways to approach sales, and while many have varying degrees of success, there are some that can do major damage to your bottom line. While it’s easy to focus on how a selling strategy can boost revenue, many shops overlook that sales tactics also affect customer loyalty.

A deeper looking into what's coming next in automotive financing

Entering the world of digital marketing doesn't have to be hard. With Optimize Social Media, digital marketing management is just one phone call away.

If a salesperson and the shop owner can master these three steps, provide clarity on all aspects of the repair and the actual transaction, the customer will trust the salesperson, complete the purchase and return time and time again – enabling your business to thrive both in the short and long-term. 

Each day, installers nationwide have opportunities to add loyal customers and revenue to their business, but by failing to capitalize on these opportunities, installers not only miss out on potential revenue, but the chance to educate customers and build lasting relationships.

Scott Holub, manager of technical services, BKT, discusses what to keep in mind when picking and recommending the best OTR tire for customers' applications, why TMPH is important, after-sale service and more.

Continuation of part 1. Deeper dive into Fuel category and why it is important for your business.

Vehicles are getting more expensive to purchase and more expensive to maintain. Since most Americans can’t readily pay for a surprise car-related expense, they need financing solutions.  

Options for your customer to keep up with their repairs and maintenance.

Preventative maintenance services can be low-investment and profitable for shops—but are often overlooked. Why? 

RO Center Caps fit almost every wheel and help shops to create additional revenue sources.

Jeff Smiley, Regional Sales Manager at BKT, discusses why you should use radial implement tires over bias implement tires.

Bill Vellucci, Director of Category Management at ISN, sat down with Modern Tire Dealer to discuss the importance of efficiency in the shop and how finding the right supplier and tools can help.

Master your marketing, boost transaction volume, and increase customer retention with Katapult.  

Get your digital marketing rolling.

Protect your staff and your finances by utilizing ALI Certified lifts.

How EVs will change your business model.

Real-world strategies for making the most of your assets.

A step-by-step guide for identifying⁠—and developing—your replacement.

How the ARLIE Tool continues to speed up the efficiency of cleaning lug studs and assist in the prevention of future wheel-offs. 

Follow these 10 steps to create a memorable customer experience—and close the sale.

A look at different (and better) programs.

The new Trusted Advisor Program from Valvoline is poised to change the way your team sells, communicates and succeeds.