In the age of the internet, marketing your business looks wildly different than it did 20 years ago. People are no longer flipping through the phonebook or relying on ads to find a shop. Nowadays when a customer needs their vehicle fixed they head online, and your objective as a business is to make yourself as easy to find as possible
With the BNPL (Buy Now Pay Later) movement in full-swing, many industries have already adopted flexible payment options. This includes text-to-pay with online portal options for their customers. In the automotive repair industry, this has not been the case. However, customer demands would suggest that this should be capitalized on.
There are a variety of ways to approach sales, and while many have varying degrees of success, there are some that can do major damage to your bottom line. While it’s easy to focus on how a selling strategy can boost revenue, many shops overlook that sales tactics also affect customer loyalty.
If a salesperson and the shop owner can master these three steps, provide clarity on all aspects of the repair and the actual transaction, the customer will trust the salesperson, complete the purchase and return time and time again – enabling your business to thrive both in the short and long-term.
Each day, installers nationwide have opportunities to add loyal customers and revenue to their business, but by failing to capitalize on these opportunities, installers not only miss out on potential revenue, but the chance to educate customers and build lasting relationships.
Scott Holub, manager of technical services, BKT, discusses what to keep in mind when picking and recommending the best OTR tire for customers' applications, why TMPH is important, after-sale service and more.