John Stone

John Stone has been working within the global tire industry for more than 30 years and is the owner of Sapphire Media Service, which caters to business media clients around the globe. 

ARTICLES

Good Help Is Hard to Find in Europe, Too

Good Help Is Hard to Find in Europe, Too

Locating qualified service technicians is an ongoing concern in Europe, just as it is in North America. I am aware of many of the apprenticeship programs that are currently on offer in the United States and Canada. However, I am reliably informed that these programs are not being embraced by workers as much as expected.
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TPMS on Commercial Tires Will be Standard by 2022

TPMS on Commercial Tires Will be Standard by 2022

In this month’s column I want to talk about the rising success and relevance of the tire pressure monitoring system (TPMS) throughout Europe. TPMS is probably not high on the list of priorities for drivers, but having been installed in all new cars for a number of years now over here, the system is definitely proving to be a vital piece of equipment that aids driving safety. (In the U.S., tire pressure monitoring systems have been standard on all light vehicles since the 2008 model year.)
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TyreAware Campaign Rolls Out Across Europe

TyreAware Campaign Rolls Out Across Europe

Tire manufacturers from around the world have long been criticized for not paying enough attention toward how their products are presented and sold to the end user by tire dealers. However, recently I have heard about an enterprising scheme in Europe that just may change this perception and attitude in the future.
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An Endless Battle for Legal Tires in Europe

An Endless Battle for Legal Tires in Europe

Although it would be fair to say that the problem of part-worn tire sales has remained at a manageable level for the European industry during the past couple of years, it is still viewed as a serious thorn in the side of the safety image of modern tires — and nowhere more so than in the UK.
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