Dan MacDonald is a freelance writer and former public relations director for Bridgestone Americas Inc. He founded MacDonald Communications, which focuses on public relations and digital marketing. Reach MacDonald at (615) 681-5381, email@example.com, or on www.maccomm.net.
Have you Googled your business
lately? I hope so, because for
a tire dealership, reputation
is everything. If you give customers great service they can
trust, they will stay fiercely loyal to you and
tell their friends. If you don’t, watch out!
One of the most powerful marketing tools for your tire dealership isn’t some fancy new digital ad or geotargeted social media campaign, although I’m a big advocate of digital advertising tools like these. It’s good, old-fashioned word of mouth.
Amid this pandemic, you have an extraordinary opportunity to re-boot your business in a fundamental way — by truly putting the customer at the center of your culture. There are quick, old-fashioned methods to provide the right touch, even in our new no-touch world.