Dan MacDonald is a freelance writer and former public relations director for Bridgestone Americas Inc. He founded MacDonald Communications, which focuses on public relations and digital marketing. Reach MacDonald at (615) 681-5381, firstname.lastname@example.org, or on www.maccomm.net.
One of the most powerful marketing tools for your tire dealership isn’t some fancy new digital ad or geotargeted social media campaign, although I’m a big advocate of digital advertising tools like these. It’s good, old-fashioned word of mouth.
Amid this pandemic, you have an extraordinary opportunity to re-boot your business in a fundamental way — by truly putting the customer at the center of your culture. There are quick, old-fashioned methods to provide the right touch, even in our new no-touch world.