Have you Googled your business
lately? I hope so, because for
a tire dealership, reputation
is everything. If you give customers great service they can
trust, they will stay fiercely loyal to you and
tell their friends. If you don’t, watch out!
One of the most powerful marketing tools for your tire dealership isn’t some fancy new digital ad or geotargeted social media campaign, although I’m a big advocate of digital advertising tools like these. It’s good, old-fashioned word of mouth.
It could be a restaurant, a florist or someone to paint my house. When I am looking to buy a new product or service, my first step is to Google it. And I’m sure you do the same thing.
Amid this pandemic, you have an extraordinary opportunity to re-boot your business in a fundamental way — by truly putting the customer at the center of your culture. There are quick, old-fashioned methods to provide the right touch, even in our new no-touch world.
