Bob Ulrich

Bob Ulrich

Bob Ulrich was named Modern Tire Dealer editor in August 2000 and retired in January 2020. He joined the magazine in 1985 as assistant editor, and had been responsible for gathering statistical information for MTD's "Facts Issue" since 1993. He won numerous awards for editorial and feature writing, including five gold medals from the International Automotive Media Association. Bob earned a B.A. in English literature from Ohio Northern University and has a law degree from the University of Akron.

ARTICLES

Kenda Introduces the Klever A/T2 in Las Vegas

Kenda Introduces the Klever A/T2 in Las Vegas

Kenda USA introduced its latest light truck tire during Automotive Aftermarket Industry Week in Las Vegas in November. The Klever A/T2 KR628 features “Tier 1 quality at a top Tier 3 price,” said Jimmy Yang, president of American Kenda Rubber Ind. Co. Ltd. Yang is also chairman of Kenda’s parent company in Taiwan.
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The Evolution of ADAS Training

The Evolution of ADAS Training

AAPEX 2019 is hosting a three-hour ADAS Forum to help repair outlets prepare for servicing advanced driver-assistance systems. Here's a rundown on the topics along with perspective from Jason and Janet Bigelow, who dropped tire sales at their New Jersey business to focus on ADAS service.
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8 Qualities a Good Salesperson Should Have

8 Qualities a Good Salesperson Should Have

Based on my research, the first sale was made by a caveman during the Stone Age. The smooth talking Neanderthal sold a set of flint carving tools to a friend. At that time, he needed to face his potential customer, because wild pigeons weren’t strong enough to carry both the sales pitch (in drawings, of course) and the product to the interested buyer. And pterodactyls had already become extinct.
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Wheel Offset Basics

Wheel Offset Basics

A car’s chassis is more than the sum of its parts. Everything from the shock absorber’s top bushing right down to the tire contact patch is designed to work together as one complete system.
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