Ron Ledgard is the managing editor for Modern Tire Dealer and Auto Service Professional. He previously worked for The Athletic, the Akron Beacon Journal and DK Pittsburgh Sports. He started at MTD and ASP in January of 2021. He is a graduate of the University of Pittsburgh. #H2P He enjoys the outdoors, cooking (or, at least, eating food) and running (but that is a work in progress).
COVID-19 changed how independent tire dealerships do business — in many positive, profit-enhancing ways. One year later, 10 thriving tire dealers describe the quick, sometimes-tough decisions they made after the pandemic hit, how those changes made their businesses stronger and why other dealers should follow suit.