Tire and auto industry veteran Randy O’Connor is the Owner/Principal of D2D Development Group (Dealer to Dealer Development Group.) He can be reached at randy@d2ddevelopmentgroup.com. For more information, please visit www.d2ddevelopmentgroup.com.
Breaking habits or changing behaviors can be some of the most difficult barriers to creating a successful tire dealership. Sometimes the best lessons come from breaking our patterns and habits.
As the world continues to
recover from the pandemic and
we continue to watch markets closely, consumers seem to be more and more focused
on a return to normal.
But what will that “normal” look like?
It’s October already. (Can you believe it?) Before we know it,
the holidays will have passed and a new year will be upon
us. Cliche or not, the new year brings with it all sorts of fun
resolutions. But a quiet giant lurks in the shadows - your
2023 business plan.
Most everyone in tire dealership management or sales - Generation Y age and older - can recall the days of old, where the data we had was simple and effective, but not always quite enough to make innovative decisions.
The question usually comes to me in
the form of “How do I find more help?”
or “What’s the secret to finding employees
these days?”
These questions have been a part of
almost every conversation I’ve had with
tire dealers for quite some time.
Explaining the true cost of daily behaviors to your team will make a massive difference and help deliver the truly awesome experience that your customers deserve.
The pressure you may be feeling because of the wage and hour disruption occurring now is understandable. But this is another example of how disruption can be turned into opportunity.
Nothing happens without the oversight of your service manager, who can make or break a customer experience and both your short-term and long-term profitability.
There’s nothing more important to any relationship than promises. On a daily basis, your customers learn what to expect from your organization and its brand through the promises you make and keep.