Articles by Joy Kopcha

The Power of Car Care Clinics

The Power of Car Care Clinics

What if there was a proven, low-cost tool available to bring new customers in the door of your tire dealership? In addition to more traffic, it promises online benefits, too, as customers typically respond by posting positive online reviews. And since an estimated 5% of independent tire dealers are doing it, it’s likely you can claim the advantage before the competitor across town figures it out.
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One Dealer’s Search for Technicians

One Dealer’s Search for Technicians

One day, Rob Slagle is pitching the automotive trade to kindergarten students during a school job fair. A few months later, his tire dealership is the first in the country to partner in a program that assigns post-secondary students to workplaces for hands-on training.
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