Articles by Joy Kopcha

7 Things to Know About the 2020 Tire Market

Tire demand around the world was “severely depressed” during the first six months of 2020 - that’s how the Michelin Group put it. And as the industry tries to turn things around in the second half of the year, I thought it would be good to review Michelin’s current take on things.
Read More
SEMA Seeks Input on Status of 2020 SEMA Show

SEMA Seeks Input on Status of 2020 SEMA Show

The Specialty Equipment Market Association continues to plan for an in-person 2020 SEMA Show, but organizers also are watching a spike in coronavirus cases in Las Vegas and working on a virtual element to meet the demand of international attendees who may face travel restrictions.
Read More
3 Areas to Watch for a Commercial Rebound

3 Areas to Watch for a Commercial Rebound

From trucking to manufacturing to construction, Sumitomo Rubber North America Inc. (SRNA) gathered data to paint a picture of the overall commercial sector as a way to calculate how it will affect the tire world. Here are takeaways from three key segments of the industry.
Read More
The Power of Car Care Clinics

The Power of Car Care Clinics

What if there was a proven, low-cost tool available to bring new customers in the door of your tire dealership? In addition to more traffic, it promises online benefits, too, as customers typically respond by posting positive online reviews. And since an estimated 5% of independent tire dealers are doing it, it’s likely you can claim the advantage before the competitor across town figures it out.
Read More
One Dealer’s Search for Technicians

One Dealer’s Search for Technicians

One day, Rob Slagle is pitching the automotive trade to kindergarten students during a school job fair. A few months later, his tire dealership is the first in the country to partner in a program that assigns post-secondary students to workplaces for hands-on training.
Read More