Articles by Joy Kopcha

From Miner to Tire Dealer

From Miner to Tire Dealer

Walt Holland comes from a family of miners and spent 30 years working in Nevada's gold, silver and copper mines. But he couldn't fight the urge to be his own boss, so in 2016 he became a tire dealer.
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Point S Rebranding Exceeds Expectations

Point S Rebranding Exceeds Expectations

Tire Factory Inc. members have rebranded the vast majority of their 206 stores to the Point S banner at a breakneck pace. And leaders of the Oregon-based cooperative are unveiling new programs with two big hopes: the momentum of current members continues, and more independent tire dealers join their network.
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K&M Tire Conference Helps Dealers Advance

K&M Tire Conference Helps Dealers Advance

As independent tire dealers battle the competition, they often search for the one thing that will help them stand out. At the 2017 K&M Tire Inc. annual dealer conference in Overland Park, Kan., the wholesaler provided a day-and-a-half event full of educational sessions to help dealers identify those opportunities.
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Hankook Sees the Future in the Technodome

Hankook Sees the Future in the Technodome

Hankook Tire Co. Ltd. wants its new research and development center to make a statement. The 1-million-square-foot structure in Daejeon, Korea, a city known as “Asia’s Silicon Valley,” is an impressive sight. The building was designed by the same architect who created Apple’s world headquarters, and the stark white floors and walls of windows give the space a modern, Apple-ish look.
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Dealers Find Their Own Farm Tire Niches

Dealers Find Their Own Farm Tire Niches

Corn and soybean farmers near Twin Valley Tire Inc. in Milbank, S.D., have had a good year. The rain fell at the right time, and farmers harvested record yields of the region’s biggest crops. “Most said it was the best they’d ever seen,” says Jamie LaRoche, part-owner of the tire dealership with Brendan Van Sambeek.
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Nokian Extends its All-Season Lineup

Nokian Extends its All-Season Lineup

Winter tires may have brought Nokian Tyres plc to North America, but they aren’t enough to pave the path to the brand’s growth here. The tire maker knew it needed to invest in all-season products. First came the eNtyre and Rotiiva lines, and up next is an all-season ultra-high performance tire, the zLine.
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