Articles by Joy Kopcha

Bridgestone Stores Eye Fleets for Growth

Bridgestone Stores Eye Fleets for Growth

Bridgestone Retail Operations LLC (BSRO) is looking to more than double its share of the $10 billion-plus market of providing service and tires to passenger and light truck fleets across the country. If all goes well, the company-owned stores will accomplish that goal by 2020.
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MTD Wants to Meet Your Young Leaders

Forget the negative stereotypes about younger generations. The livelihoods of today’s independent tire dealers depend on the work, talent, and technical intuition of the next generation. Modern Tire Dealer is launching a program to celebrate those young leaders.
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Farm Tire Sales -- What to Expect in 2016

Farm Tire Sales -- What to Expect in 2016

Unpredictable crop prices, just like the unpredictable weather, aren’t going anywhere, and manufacturers and marketers of farm tires know they have to be strong enough to withstand both. It’s the added pressure of everything else – fluctuations in original equipment production and depreciation write-offs, and a strong dollar to name a few – that is really making life difficult.
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Tire Pros University

Tire Pros University

Tire Pros is taking its marketing training on the road, meeting with its network of independent tire dealers for eight hours of discussion and data sharing during its Tire Pros University (TPU) summer classes.
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