Articles by Joy Kopcha

Turn your data into profit

Turn your data into profit

Dave Vogel says most tire dealers are sitting on a pile of money. And ignoring it. Their computers might as well be stuffed with cash, and their filing cabinets overflowing like a triple-cherry slot machine jackpot.
Read More
A flat performance for run-flat tires

A flat performance for run-flat tires

The standard complaints about run-flat tires that wear too quickly and offer an uncomfortable ride aren’t going away. In the last five years as the replacement rate of non-run-flat tires on two-year-old cars has improved by 4%, the run-flat replacement rate hasn’t budged an inch.
Read More
For the dealer, by the dealer

For the dealer, by the dealer

When Manny Geno took over the family tire business in 2006, he wanted to transform it from a grease monkey, good ol’ boy shop to a destination for customers who need tire and automotive work in the small town of Booneville, Miss.
Read More
50 sizes of Blizzak

50 sizes of Blizzak

Bridgestone Americas Inc. is manufacturing a winter tire for your procrastinating customer. The customer who doesn’t think to replace worn windshield wipers until a monsoon hits likely waits to see snowflakes fly before purchasing winter tires. The new Blizzak DM-V2 tire is for them.
Read More
An economy for light truck tires

An economy for light truck tires

The economy is giving the green light to light truck tire sales. Pickup trucks are the most popular new vehicles sold in the U.S., and a majority of the fastest-selling used vehicles are trucks and SUVs. Lower gas prices are helping Americans fall back in love with bigger, less fuel efficient rides.
Read More
American Omni celebrates 25 years

American Omni celebrates 25 years

Twenty-five years ago American Omni Trading Co. got its footing selling truck tires made in India to customers in Latin America. Since then the Texas-based importer has sold and shipped tires to 62 countries, altered its customer base and developed its own private brands, all while supplying everything from wheelbarrow to off-the-road tires.
Read More
Mounting and balancing UHP tires

Mounting and balancing UHP tires

It’s quiet these days inside County Tire Center Inc. in Middlebury, Vt. The semiannual winter tire switch is over. But on those busy fall and spring days when this 10-bay shop is changing tires on 60 to 80 cars a day, owner Steve Dupoise and his nine full-time technicians are working to make every minute count. Technology advancements on both cars and tires don’t always make that easy.
Read More
What you need to know for 2015

What you need to know for 2015

Yes, the United States Department of Commerce’s preliminary decision on Chinese tire tariffs drove the market in 2014, and the forthcoming final decision will affect the market again in 2015. But there’s more to tires than tariffs, and Modern Tire Dealer turned to industry analyst Nick Mitchell to review the last 12 months, and to talk about what’s ahead.
Read More