Mike Manges

Mike Manges

Editor

Mike Manges is Modern Tire Dealer’s editor. A 20-year-plus tire industry veteran, he is a three-time International Automotive Media Association award winner and holds a Gold Award from the Association of Automotive Publication Editors. Mike has traveled the world in pursuit of stories that will help independent tire dealers move their businesses forward. Before rejoining MTD in September 2019, he held corporate communications positions at two Fortune 500 companies, and served as MTD’s senior editor from 2000 to 2010.

ARTICLES

Healy Q&A lead photo

'Return to Normal?' Analyst John Healy Discusses Why The Tire Industry Will Move Forward - Not Backward - in 2021

As an analyst at Northcoast Research Holdings LLC, John Healy has a bird’s-eye view of the domestic tire industry. Healy, who also writes MTD’s monthly Your Marketplace column, calls 2020 “the most unpredictable and at the same time, the most surprising” year in recent memory. In this MTD exclusive, Healy explains why - and looks ahead to what 2021 will bring.

 


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8ball

‘Signs Point to Yes’: Six Questions Answered as MTD Peers Into the Future

Readers of a certain age will remember the Magic 8-Ball, that strange, plastic toy that provided instant answers to those all-important questions (“Will I ace my math test?” “Will I win the lottery?” “Will the Browns ever make it to the Super Bowl?”) I thought it would be fun to apply Magic 8-Ball-like answers to several tire industry-related questions that have been on my mind and could very well be on your mind, too.


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ATA

Business Will Be Up Down on the Farm, Says Alliance

Next year should be a good one for the ag tire market in North America, according to Nick Phillippi, national product manager, agriculture, Alliance Tire Americas Inc. "I think we'll see a nice bump in farmers' investment in equipment in 2021, whether it's in new machinery sales or in buying good used machines," he says. 


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Blue

Steady Demand Floats Ag Tire Market

In 2020, a ‘Flat’ Market Is a Good Thing, say Manufacturers

The COVID-19 pandemic left no tire industry product segment untouched. But the ag tire segment was impacted less than others. At least that’s the general consensus of major ag tire manufacturers in North America.


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Counter

Five Big Trends to Watch In the New Year

As 2020 draws to a close, the big question seems to be, “What will the new year bring?” Curtis Brison, vice president of passenger and light truck tire sales, Hankook Tire America Corp., recently shared his thoughts with me. Here are Brison’s top five predictions for 2021.


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Cichi

Bridgestone Pilots Subscription-Based Service Platform

Would your customers pay a monthly fee for the delivery of tire and vehicle maintenance services? Bridgestone Americas Inc. is in the process of finding out. Since late-November, the company has been piloting what it calls a "subscription-based model" in Nashville, Tenn. In this interview, Riccardo Cichi, president and chief sales officer of Bridgestone’s Americas Tire Group, discusses the program and why he believes dealers will want to participate in it. 


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Titan ag

Titan Is 'Optimistic Heading into 2021,' Says Hawkins

More good things are around the corner for ag tire manufacturers and dealers, Paul Hawkins, senior vice president of aftermarket sales for Titan International Inc., recently told MTD. In this exclusive interview, Hawkins discusses the state of ag tire demand in North America, new products that Titan will roll out during 2021 and more.


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ATD wheels

ATD Says Demand for Custom Wheels Is Strong As Ever

Demand for custom wheels has remained robust despite the impact of COVID-19, according to John Tak, senior director of merchandising for American Tire Distributors Inc.  In fact, “with people staying home, they are buying wheels,” he says. “Our dealers are telling us they are as busy as ever on the wheel side. And our wheel business has been up significantly.”


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BFS meeting

Bridgestone Embraces Future Mobility 'Turning Point'

Gabriel Asbun succinctly articulated Bridgestone Americas Inc.’s long-term strategy during the company’s all-digital 2020 Consumer Tire Business Meeting, which was held on Nov. 18. “Our number one priority is to continue to create a stronger tire business that will start with delivering the right mix of products to help meet the needs of your customers today, while at the same time investing in tire-centric and mobility solutions for tomorrow."


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Burt

Dealers Target Last-Mile Delivery Fleets

How Dealers are Servicing This Fast-Growing Segment

Driven by e-commerce and the proliferation of distribution hubs, there are more last-mile delivery vans on the road than ever before, creating additional tire and service opportunities for enterprising tire dealers. Here's how two leading tire dealerships are pursuing this rapidly growing segment, as they share what's working for them.


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Barnwell

Barnwell House of Tires Completes 'Corona Shift'

Eight months ago, Barnwell House of Tires found itself at the epicenter of the COVID-19 pandemic in New York City, supplying tires and related services that enabled waste haul, utility and other essential fleets to operate, while enacting measures to protect the well-being of its customers and employees. “The Big Apple” is no longer the nexus of the pandemic and Barnwell has emerged as a stronger, more nimble company. Scott Weeden, the dealership’s vice president of sales, calls it “the corona shift.”


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