Articles by Mike Manges

TIA

Incoming TIA President Nothdurft Outlines Key Issues for 2021

The Tire Industry Association (TIA) will have a new president next month, when Dan Nothdurft takes the organization's helm. In this interview, Nothdurft - who is the president of Tires Tires Tires, a four-location, independent tire dealership based in Sioux City, Iowa - previews some of the things that TIA members can expect to see from the association in 2021. This includes the continuation of TIA’s popular training webinars and other efforts.


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PTNA

MTD Exclusive: CEO Berardi Outlines Pirelli's Plans for North America

Pietro Berardi is no stranger to the automotive aftermarket, having held senior leadership positions in the Nissan-Renault-Mitsubishi alliance and FCA Group. Seven months into his role as CEO of Pirelli Tire North America Inc. (PTNA), Berardi also has become an expert on the North American tire industry. In this MTD exclusive, Berardi - who has been tasked with strengthening Pirelli's presence in North America - discusses the company's product strategy, its participation in the future mobility ecosystem, his take on the market as 2020 winds down and other topics.


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SimpleTire

MTD Exclusive: SimpleTire Invests in New Site, Operations

Online tire seller SimpleTire LLC is making major investments in its operation - starting with a revamped website that recently went live, according to SimpleTire CEO Andy Chalofsky. In this MTD exclusive, Chalofsky discusses additional enhancements, plus changing tire dealer perceptions of e-commerce, the impact of COVID-19 on consumer buying preferences and other topics.


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Chip Wood

‘We’re in the Long Game:’ Tire Dealer of the Year Chip Wood Leads Tire Discounters Into the Future

The year was 1976. Armed with $5,000 in hard-earned savings and a matching loan from his father, 22-year-old Chip Wood opened his first tire store - a rough and tumble former gas station on the east side of Cincinnati, complete with missing windows and a garage door that was too small to accommodate a car. Nearly 45 years later, Wood's dealership, Tire Discounters, is one of the country's largest tire store chains, a state-of-the-art operation on the cutting edge of tire and auto service retailing. And Wood is MTD's 2020 Tire Dealer of the Year. 


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Cooper

MTD Exclusive: Ball Discusses Cooper's Priorities for North America

As president of Cooper Tire & Rubber Co.’s Americas division, Chris Ball is focusing on three areas: retail expansion, communicating Cooper's brand message to a wider audience and "building out our partnerships with our distributors and getting access through our retailers, whether they are large nationals or independent retailers.” In this exclusive interview, Ball elaborates on the above initiatives. He also discusses Cooper’s strategy at the wholesale distributor level, how emerging vehicle technologies could impact Cooper’s product development, the role that tire dealers will continue to play in the company’s growth and more. 


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How to Battle Big Box Stores, Maintain Margins and Survive a Pandemic: Three Questions With Tom and TJ White From Tire Source

How to Battle Big Box Stores, Maintain Margins and Survive a Pandemic: Three Questions With Tom and TJ White From Tire Source

With more than 30 years in the tire industry – including 28 operating Tire Source, an Akron, Ohio, area-based dealership with six locations across northeastern Ohio – Tom White has lived through a number of significant market developments, from the rise of big box retailers to the launch of tire manufacturer-owned e-commerce platforms and most recently, the economic shock of COVID-19.
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