Articles by Mike Manges

Truck Tire Market Report: 'We Are Continuing to Move Forward,' says Continental's Williams

Truck Tire Market Report: 'We Are Continuing to Move Forward,' says Continental's Williams

In this interview, Paul Williams, executive vice president of commercial vehicle tires, Americas region, Continental Tire the Americas LLC, discusses the expected effect of COVID-19 on truck tire demand, how shipments for the rest of the year could be impacted and more. “Overall, we believe that our strong partnerships with our customers will lead Continental to success,” he says.
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TBC Is Working Toward 'New Normal,' Says CEO Olsen

TBC Is Working Toward 'New Normal,' Says CEO Olsen

As president and CEO of TBC Corp., Erik Olsen oversees a vast empire that includes more than 600 retail stores that operate under the Tire Kingdom and NTB Tire & Service Centers banners, the Big O Tires and Midas franchise organizations, an e-commerce operation (www.tireamerica.com) and several other high-profile ventures.
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The Do’s and Don’ts of Social Media

Used properly and with a well-thought out strategy in place, social media can help tire dealers boost awareness, drive more traffic to their stores and secure repeat customers. Used improperly and in a scatter-shot way, social media can potentially damage a dealership’s reputation and drive customers away.
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