Dennis McCarron

Dennis McCarron

Dennis McCarron is a partner at Cardinal Brokers Inc., one of the leading brokers in the tire and automotive industry (www.cardinalbrokers.com.) To contact McCarron, email him at dennis@cardinalbrokers.com.

ARTICLES

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How to 'Level Up' Your Salespeople

Training is a Must - But First, Know Who to Invest In

In 2022, professional training is a critical must. As an industry, we don’t train nearly enough. To retain good employees, they need to know that they are being paid fairly and have been given the tools to do the job right. 


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How to Get Ahead of a Shrinking Workforce

Get Creative in Building Your New Pipeline of Techs

Two of the most frustrating things to hear in our industry are “I’m too busy to go out looking for techs” and “Well, it’s been slow, so I don’t think I can afford another tech right now.” As an industry, we need to go out looking for people who aren’t looking for us.


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How to Be Debt-Free in 2022

Don't Wait to Pay Down What You Owe - For Your Own Peace of Mind

It can be very tempting during a difficult period to come out financially on the plus side and think, “I’ve worked especially hard, so I deserve to reward myself.” Yet here I am going to advise you to hold off.


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How to Supercharge Your Point-of-Sale System

If you get 30 tire dealers in a room and bring up point-of-sale (POS) systems, prepare for 45 different opinions and a very long, passionate conversation. This month’s column is not going to endorse any particular POS system. Instead, it will help you learn to drive your POS system like the race car that it is and understand what role it plays at your dealership.


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