Joy Kopcha is a journalist of nearly 20 years who joined Modern Tire Dealer in 2014. As senior editor she keeps her news skills sharp studying twists and turns in the industry, whether it’s tariffs, tire import trends or mergers and acquisitions. Joy also coordinates MTD’s recognition of young leaders On the Rise, and profiles our annual Tire Dealer of the Year.
Forget the negative stereotypes about younger generations. The livelihoods of today’s independent tire dealers depend on the work, talent, and technical intuition of the next generation. Modern Tire Dealer is launching a program to celebrate those young leaders.