Tire Talk with Mike

Mike Manges is the editor of Modern Tire Dealer. A 20-year-plus tire industry veteran, he is a three-time International Automotive Media Association award winner and holds a Gold Award from the Association of Automotive Publication Editors. Mike has traveled the world – including Asia, Europe and North America – in pursuit of stories that will help independent tire dealers move their businesses forward.

Business is up down on the farm

While assembling the farm tire market report that will appear in the December 2008 issue of Modern Tire Dealer, the thought struck me: I wouldn't mind being a farm tire dealer right about now!

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