Business is up down on the farm

Mike Manges
Posted on November 19, 2008

While assembling the farm tire market report that will appear in the December 2008 issue of Modern Tire Dealer, the thought struck me: I wouldn't mind being a farm tire dealer right about now!

Farm tire dealers from coast to coast are making, well, wagonloads of money as the country's net farm income is projected to reach a record $90 billion this year.

A lot of factors are contributing to that number: strong export demand, large increases in corn-based ethanol production and high commodity prices, to name just a few.

The net result is that farmers are having another stellar year, and as a result, are spending money to upgrade their equipment.

By the way, farm equipment manufacturers also are buying tons of tires as they continue to benefit from the booming farm economy. John Deere, for instance, recently announced it's investing $97 million to ramp up production of high horsepower tractors.

"Order books for the original equipment farm tire manufacturers are strong," Jeff Jankowski, director of sales, North America, for Trelleborg Wheel Systems Americas, recently told me. "They've booked orders six or seven months into 2009."

Guess who will get to replace the tires on those tractors several years down the road? Not a bad business to be in! (Make sure you grab a copy of the December issue of MTD for more information about shipments, market share, trends and other things pertaining to the farm tire biz.)

Mike Manges Editor
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