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November 2019 Modern Tire Dealer

November 2019

Cover Story

How to Catch (and Retain) Great Employees

Most independent tire dealers get into the tire and automotive service business because they enjoy fixing vehicles or selling things. Many probably started working for a larger chain or their father/mother/grandparents and got pretty good at fixing and selling, so they thought, “I’d like to be my own boss doing this.”  And they scraped together enough cash, took on enormous debt, and hung their shingle outside. 

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