Performance winter tires are the ideal choice for some, but not every, winter tire buyer. Tire Rack's Woody Rogers outlined the differences between performance winter tires and studless ice and snow tires for Modern Tire Dealer.

Pirelli & Cie SpA used the 2016 Geneva Motor Show to showcase its presence in the “prestige” and “premium” segments of the European car market and announce that it is introducing new P Zero tires to the marketplace during 2016.

As ultra-high performance tires continue to evolve technologically, so does their definition

A car’s chassis is more than the sum of its parts. Everything from the shock absorber’s top bushing right down to the tire contact patch is designed to work together as one complete system.

There are a wide variety of guidelines and recommendations in the world of passenger and light truck tire service. As someone who is partially responsible for establishing those guidelines and recommendations, the challenge is to determine the degree of care that must be followed.

A customer walks in with a handful of papers, prices circled, tire brands highlighted. His sporty ride, a 2013 Ford Mustang GT coupe, is parked out front. He needs tires and is ready to buy.

In the last 20 years performance tires have gotten bigger, faster, more expensive, and more important to your bottom line.

Don’t rely on the ratings to answer this question: ‘What’s a performance tire?’

Saying technology has changed over the last decade might be one of the greatest understatements that I’ve ever made. In 2005, tire pressure monitoring systems (TPMS) were primarily reserved for high-end luxury and sports cars. Anti-lock braking systems (ABS) and electronic stability control (ESC) were options. And people who thought the Blackberry was a smartphone were surprised when the first video was uploaded to a new video hosting service called YouTube.