Traditionally, Americans do not budget for things like car repair or gas. As wallets tighten, people will be forced to make on-the-spot decisions about how to spend what they have or how to use their credit wisely.
A Supreme Court Justice once
observed that “the true
symbol of the United States
is not the bald eagle. It is
the pendulum. And when
the pendulum swings too far in one
direction, it will go back.”
This pendulum swing may be happening right now with regards to corporate
profits and employee wages.
Is leadership overrated? Tire industry consultant Greg Ring says yes, but not for the reasons you might expect. He explains more - and discusses what true business leadership looks like - in this episode of The Modern Tire Dealer Show.
Today, your salespeople and technicians must be trained to educate the customer and build trust quickly. Why? Because most of the time, difficult customers are created by you and/or your people. And you may not even realize it.
The next great innovation in tire and automotive service doesn’t have to be expensive. But it must be well thought-out and it must make your customer experience better than what your competitors provide.