As we all know the tire market is big business around the world and none more so than in Europe. But at the same time, let’s not forget another highly important product in the automotive market as without it tires would not be able to function on a vehicle.
The wheel refinishing business at Donald B. Rice Tire Co. Inc. is up 22% over last year. “Our fleet customers expect us to be able to refurbish their wheels while we have their casings out for retreading,” says Chris Chase, president of the Frederick, Md.-based dealership.