Time magazine included Ray Kroc in its Time 100: The Most Important People of the Century. You might say, “Wayne, what does that have to do with me?” Well, I’d like to peer into your tire store and McDonald’s through a branding perspective.
Nine months after Tire Factory Inc.’s former CEO announced its members would join Point S and rebrand their stores, Tire Factory dealers gathered for their annual meeting in Portland, Ore. It was the first comprehensive gathering of members since the May 2015 announcement.
