Planning for the new year might seem especially daunting given the rollercoaster of 2020, but Mike Brown says this isn’t the time to wing it. “You don’t want to throw out strategy when things are uncertain.”
It seems that change is in the air. Merger mania on both the retail and wholesale side continues and many tire retailers feel like they are being surrounded and vulnerable to how others may try to beat them with lower prices, rebates and sales gimmicks.
When John Davis opened his tire store on July 1, 2010, he knew there was a gap in the Chicagoland tire and trailer service market. Davis, who goes by JD, set out to fill it.
The competition is predictable. The needs of customers is understandable and predictable. But Wayne Williams says how your store or stores operate can't be predictable. That predictability must be re-strategized.
