By 2030 hybrids will account for half of Toyota's global vehicle production. That means 'green' tires are going mainstream, and they're expanding beyond 15- and 16-inches to match the rest of the replacement tire market.
Dandelions. Orange oil. Soybean oil. Guayule. With each new experiment in the building process, it’s clear tire makers are in the hunt for sustainable substitutes for rubber compounding materials in the tire manufacturing process.
When looking for ways to differentiate your tire business from the competition, you tell yourself everything is on the table. Does that include green tires?
Pop quiz: list the top qualities consumers seek when purchasing a new set of tires. Is green technology anywhere on that list? Plenty of Modern Tire Dealer readers say it’s not.
