The domestic ag tire market “is hot” right now, according to Ryan Loethen, president of CEAT Specialty Tires. And CEAT, he says, is capitalizing on that momentum by building its distribution base, ramping up its marketing efforts and rolling out new products in growing segments.

Donald “Ryan” Loethen has been named president of Ceat Specialty Tires Inc., and will lead sales efforts across North and Central America.

CEAT has introduced a very-high flexion (VF) version of its Torquemax ag tire. VF technology provides 40% higher load carrying capacity than standard radials, carrying the same loads at 40% less pressure, according to CEAT officials.