Nitto Tire U.S.A. Inc. has introduced a new, all-terrain light truck tire, the Nitto Recon Grappler A/T, which is "a true, all-terrain option for compact, half-ton and one-ton trucks," according to company officials.
Is the alphabet soup known appropriately as the LT tire market big enough for another letter? Until recently, there were only three types of LT-sized tires: H/T for highway-terrain, A/T for all-terrain and M/T for mud-terrain.
Social media and millennials go hand-in-hand. Nitto Tire U.S.A. Inc. wants to go face-to-face with its social media followers. The result is a 2018 marketing campaign built around a community made up of at least 11 million people.