Yokohama Rubber Co. Ltd. has set its global goals for 2023, and part of the company's vision is to increase both original equipment and replacement tire sales while focusing on its Advan and Geolandar lines, as well as its winter tire sales.
It used to be that flashy sports cars ruled the ultra-high performance (UHP) tire market. But the market has also expanded as the car parc has changed. With more vehicles tuned with more performance-focused features, tiremakers have followed suit with more complex tires. The result is a healthy UHP tire market — one dealers can't afford to ignore.
The latest addition to Yokohama Tire Corp.'s Geolandar line, the Yokohama Geolandar CV G058, has been named a 2020 Good Design Award winner from The Chicago Athenaeum.
Yokohama Tire Corp. will be the title sponsor and exclusive tire provider of the Yokohama Tire Jeepspeed Race Series, which is a class within the Best in the Desert racing series.
Yokohama Tire Corp. will be the title sponsor and exclusive tire provider for the Yokohama Drivers Cup USA, an eight-race series featuring Ferraris and Porsches.
Four years following the acquisition of Alliance Tire Group, Yokohama Rubber Co. Ltd. is consolidating its off-highway businesses into a single entity.
