Nexen Tire America Inc. has kicked off its 2021 U.S. motorsports program, which includes Formula Drift, King of the Hammers, the Ultra4 Racing series, Championship Off-Road Racing and the Pikes Peak International Hill Climb.
Nexen Tire America Inc. has updated its tire warranty as of March 1, and also created a one-stop resource for tire dealers with the company's marketing tools, training resources, associate dealer program info and more.
It used to be that flashy sports cars ruled the ultra-high performance (UHP) tire market. But the market has also expanded as the car parc has changed. With more vehicles tuned with more performance-focused features, tiremakers have followed suit with more complex tires. The result is a healthy UHP tire market — one dealers can't afford to ignore.
Nexen Tire America Inc.’s new app is designed to connect tire buyers with Nexen dealers. And it contains features that make the tire selection and sales process easier for both parties, according to Nexen officials, who recently provided MTD with a deep dive into the app’s functionality.