Brian YoonSeok Han is the new CEO of Nexen Tire America Inc., replacing former CEO J.S. Kim, who served in the position since 2018 and has announced his retirement.

The Roadian GTX from Nexen Tire America Inc. has earned original equipment fitments on four CUVs for model year 2021.

When customers arrive at your tire dealership ready to buy replacement tires for a CUV or SUV, guiding them through the selection process might seem akin to searching for a needle in a haystack.

Nexen Tire America Inc.’s new app is designed to connect tire buyers with Nexen dealers. And it contains features that make the tire selection and sales process easier for both parties, according to Nexen officials, who recently provided MTD with a deep dive into the app’s functionality.

The latest category of tires that offers year-round consumer convenience also promises to extend and add to one of the most common struggles independent tire dealers face: stocking an even wider assortment of products.