Mud-terrain tires were among the hot products at the 2016 Specialty Equipment Market Association (SEMA) Show, along with industry experts eager to answer all-important questions like how to sell more tires.
Nearly 70,000 buyers from more than 100 countries traveled to Las Vegas to see if their suppliers or potential trading partners had new tires and other products that would astound and amaze them, like the neon lights on the Strip. And they weren’t disappointed.
