In 1996, a half dozen large independent tire dealers banded together to form a buying group that would “help them compete against warehouse clubs and the big box stores,” says Mark Rhodes, president of Plaza Tire Service Inc.
At their annual dealer meeting slightly less than one year ago, Falken Tire Corp. executives told the dealers about their aggressive plans for the North American market. The motivation for the new strategy was the dissolution of a long-standing global alliance between Falken’s parent company and Goodyear Tire & Rubber Co.
When you’ve had a great year in a relatively flat overall market, it’s time to take a break and say thanks to your members and suppliers. That’s what the Independent Tire Dealers Group LLC (ITDG) did last month at its annual meeting and trade show in Akumal, Mexico.