How do I start?” That is the dealer question I answered in part one of my story on assessing employee performance (August, Modern Tire Dealer). Once all job descriptions, standards and expectations are defined, and employees know what is expected of them, an assessment form must be created.

One of the more frequent questions posed by tire and service dealers when dealing with performance assessments (or employee reviews) is the obvious one: “How do I get started?” That is quickly followed by “How long should they be?” or “When should I do them?” or “What should I say?”