The COVID-19 pandemic left no tire industry product segment untouched. But the ag tire segment was impacted less than others. At least that’s the general consensus of major ag tire manufacturers in North America.
Unpredictable crop prices, just like the unpredictable weather, aren’t going anywhere, and manufacturers and marketers of farm tires know they have to be strong enough to withstand both. It’s the added pressure of everything else – fluctuations in original equipment production and depreciation write-offs, and a strong dollar to name a few – that is really making life difficult.